I’d never post something here that I didn’t try myself.
Have you got loads of floppy disks sitting around gathering dust?
How about transforming them into the Starship Enterprise?
Here’s a link to the instructions.
The link has been so popular it’s only available in Google’s cache and by the way watch the sharp edges!
Warning: The end product may differ subtly from the picture shown.
Canada’s Globe and Mail have a story on how the war is affecting Public Relations.
The Atlanta Journal-Constitution takes a look at the PR problems facing Delta as it gives raises to it’s executives while cutting services and jobs.
Meanwhile the Birmingham News reports that the Birmingham Water Works Board can’t show exactly how the $1.9 million spent on PR was “used”.
The Register has a very interesting story on Googlewashing.
What is Googlewashing?
It describes a new phenomenon whereby search results on Google can be influenced by a disproportionately small number of influential parties, in this case bloggers.
This is a very important illustration of why the online environment offers some different challenges in communicating effectively.
Google is the de facto research portal for the Internet. Yes there are other search engines and directories, but Google is by far the most popular.
Now, if the prominent ranking for a particular search term has more to do with what bloggers have written about it, rather than what publications have written about it, then there is new tactical section in your PR plan.
Bloggers are not journalists, but it would seem they do have a role to play in online promotion.
A quote from John Tudor:
Murphy's Law 