Murphy's Law

Tom Murphy

Archive for March 2003

Tue, 18 Mar 2003 20:16:34 GMT

Online PR getting better all the time…..  

According to a story in, the media are finding that PR websites are better serving their needs than they were two years ago.

The research, from Web usability guru Jakob Nielsen, reports that journalists now get answers for 73% of their needs as opposed to 68% two years ago.

Furthermore, 82% of news rooms now provide contacts details compared with 55% in 2001.

A summary of Nielsen’s 2001 and 2003 studies are available online.  

Written by Tom Murphy

March 18, 2003 at 9:16 pm

Posted in General

Mon, 17 Mar 2003 19:02:47 GMT

What PR and a good breakfast have in common….. 

According to the authors of a new book on Public Relations (Full Frontal PR), doing PR well is as easy as finding a good bagel in Los Angeles. (Now, does that mean it’s easy or difficult? 🙂

The book has been written by Richard Laermer and Michael Prichinello of RLM PR and has been generally well received (I haven’t had a chance to read it).

If you want to find out more about Laermer’s PR philosophy check out an interview he did with eMarketer.

There’s a great quote from the interview which I agree with wholeheartedly:

“The last part is having passion about what you do. If you’re an entrepreneur, they are passionate because it’s their lives. I went into another meeting where I spoke, and this woman raised her hand and said, “We’re salespeople. Can’t we fake passion?” My response was, “No. You can fake interest, but you can’t fake passion.”

Passion is addictive and contagious, unfortunately you can’t bottle it. I think we’ve all been in meetings with the economics teacher from Ferris Bueller’s Day Off. Awful.

Written by Tom Murphy

March 17, 2003 at 8:02 pm

Posted in General

Mon, 17 Mar 2003 18:35:28 GMT

Happy St. Patrick’s Day….   

Written by Tom Murphy

March 17, 2003 at 7:35 pm

Posted in General

Mon, 17 Mar 2003 18:17:49 GMT

Playing ball….   

The challenge of managing the PR surrouding the youngest GM in Major League baseball (not to mention at one of the highest profile clubs) is an interesting read in the Boston Globe….

“If you try to control image, you’re going to drive yourself crazy. Far better to have good people that you don’t need to control. Just go with it. Public relations is easy if you have good people to go with it.”

Written by Tom Murphy

March 17, 2003 at 7:17 pm

Posted in General

Thu, 13 Mar 2003 13:19:56 GMT

“We’re safer here than in the U.S”….    

A Wall Street Journal article which looks at the difficulties in doing PR for the Middle East right now, includes an unfortunate turn of phrase from one of the PR practitioners interviewed for the piece:

“To be honest, we’re safer here than in the U.S.,” she says. “Nobody is going to bomb their own.”

Indeed….  the comment doesn’t really encourage you to travel there does it?

Written by Tom Murphy

March 13, 2003 at 2:19 pm

Posted in General

Thu, 13 Mar 2003 13:11:31 GMT

IDC launches new service for IT marketing…. 

It’s very quiet out there today.  The only interesting bit of news I’ve come across is from industry analyst firm IDC, who, according to Technology Marketing magazine have launched a new service aimed at marketing executives.  The service will gather marketing performance data from around the industry and create benchmarks which can be used in measuring marketing programs.  More information is here 

Written by Tom Murphy

March 13, 2003 at 2:11 pm

Posted in General

Wed, 12 Mar 2003 09:58:56 GMT

PR in war, the Google brand and PR in local government…. 

Wonder what’s it’s like doing PR on the front lines?  A story in the KnoxNews looks at how  Lt. Linda Rojas handles 600 reporters in Kuwait.

If you’d like to try your hand at it, why not have a look at CNN’s student assigment: “Develop a public relations strategy for Mr. Bush or his opponents”.

Interesting article by Monica Horten from UK marketing firm Pragnetix on how Google has built a brand without using the tools traditional associated with brand building.

Baltimore are turning to professional PR help in improving how the city government delivers PR programs.

Written by Tom Murphy

March 12, 2003 at 10:58 am

Posted in General

Wed, 12 Mar 2003 09:53:41 GMT

Ethical treatment of PR professionals…..    

Given that our profession regularly suffers from the sub-standard work and ethics of a very small minority of shady “practitioners”, a strong professional code of ethics is vital.

So the news that the Global Alliance for Public Relations and Communication Management (Global Alliance), which represents national public relations associations around the globe, has announced that member organizations have agreed to standardize on a professional code of ethics by the end of 2005 is great news.

Here is the proposed wording.

This new work on ethics will supplement existing national codes and the existing international code of ethics known as the Code of Athens.

Written by Tom Murphy

March 12, 2003 at 10:53 am

Posted in General

Wed, 12 Mar 2003 07:30:01 GMT

Crisis communications online…..  

The Internet clearly has created an environment where crisis can occur faster and more frequently.  Over the past few days many marketing websites and blogs have been abuzz with what was purported to be the latest Puma print ads. [Viewer discretion advised :-)] The ads are “controversial” to say the least.

The first stories claimed these ads were from Brazil, while other reports claimed they were from a campaign in Europe.

Puma have now come out with an official statement that these ads are in fact fake.

In parallel, Puma are conducting an outreach program to blogs that are carrying the ads (and the companies hosting those blogs) in an effort to have the offending ads removed.

So Puma are fire-fighting a crisis solely enabled by the Internet. 

Now there’s a Nokia ad doing the rounds [Cat lovers beware] that may or may not be real but is sure to cause a stir.

The Internet is viral – and like any good superhero you can use that power for good or evil….

Update: Sarah Carey believes the Puma furore is a double bluff. She thinks that there’s a good chance (given the professional quality of the shots) that they sent these ads out themselves to stir up a bit of controversy and are now releasing statements disowning them…. this is getting complicated!

Written by Tom Murphy

March 12, 2003 at 8:30 am

Posted in General

Mon, 10 Mar 2003 19:22:42 GMT

Training for the Internet….        

Back in September I revisited the excellent Cluetrain Manifesto. Even in the post-Internet crash economy, the book has a lot of good lessons for all communicators.

My respect for the Cluetrain means that when some of the book’s authors come together and publish their thoughts on the Internet then I for one, sit down and read.

Doc Searls and David Weinberger have crafted World of Ends which looks at explaining in simple terms what the Internet is really about.

It’s a fantastic piece of reality and if your head is still spinning from my post about PR and the Internet, World of Ends makes a lot of sense.

Written by Tom Murphy

March 10, 2003 at 8:22 pm

Posted in General