The reality is that more and more people inside your firm will over time start up a weblog. It might be a personal diary, a political manifesto or a news site, but have you thought through how that blog affects your business?
Last year, Ray Ozzie published his thoughts on what corporate blogging guidelines might look like. I think they are very good, respecting the nature of weblogs whilst still outlining any potential conflicts.
Recently, Robert Scoble published his guide for people thinking of starting a corporate or product-related blog. Thanks to Jorgen for the link!
Murphy's Law 