Day: March 28, 2003

Research  just out from the Online Publishers Association indicates that during 2002, for every ten people online in the US, one had paid for content online, translating into revenue of $1.3 billion, growth of over 100% since 2001.

Greeting cards, dating services and sports were the fastest growing categories.

Overall, Personals/Dating Services accounted for the largest slice of revenue ($302 million), followed by Business Content/Investment advice ($292 million) and Entertainment/Lifestyles ($227 million).

Yahoo.com was the number one revenue generator followed by match.com.

The reality is that more and more people inside your firm will over time start up a weblog.  It might be a personal diary, a political manifesto or a news site, but have you thought through how that blog affects your business?

Last year, Ray Ozzie published his thoughts on what corporate blogging guidelines might look like. I think they are very good, respecting the nature of weblogs whilst still outlining any potential conflicts.

Recently, Robert Scoble published his guide for people thinking of starting a corporate or product-related blog. Thanks to Jorgen for the link!

I am writing a short opinion piece on weblogs and PR.  An ‘inlog’ is a term I am using for weblogs inside your organization.  I’ll post the article in the next while (notice no committment to a date – the perfect plan!)