Online PR getting better all the time…..
According to a story in Journalism.co.uk, the media are finding that PR websites are better serving their needs than they were two years ago.
The research, from Web usability guru Jakob Nielsen, reports that journalists now get answers for 73% of their needs as opposed to 68% two years ago.
Furthermore, 82% of news rooms now provide contacts details compared with 55% in 2001.
A summary of Nielsen’s 2001 and 2003 studies are available online.
Murphy's Law 