Day: March 17, 2003

What PR and a good breakfast have in common….. 

According to the authors of a new book on Public Relations (Full Frontal PR), doing PR well is as easy as finding a good bagel in Los Angeles. (Now, does that mean it’s easy or difficult? 🙂

The book has been written by Richard Laermer and Michael Prichinello of RLM PR and has been generally well received (I haven’t had a chance to read it).

If you want to find out more about Laermer’s PR philosophy check out an interview he did with eMarketer.

There’s a great quote from the interview which I agree with wholeheartedly:

“The last part is having passion about what you do. If you’re an entrepreneur, they are passionate because it’s their lives. I went into another meeting where I spoke, and this woman raised her hand and said, “We’re salespeople. Can’t we fake passion?” My response was, “No. You can fake interest, but you can’t fake passion.”

Passion is addictive and contagious, unfortunately you can’t bottle it. I think we’ve all been in meetings with the economics teacher from Ferris Bueller’s Day Off. Awful.

Happy St. Patrick’s Day….   

Playing ball….   

The challenge of managing the PR surrouding the youngest GM in Major League baseball (not to mention at one of the highest profile clubs) is an interesting read in the Boston Globe….

“If you try to control image, you’re going to drive yourself crazy. Far better to have good people that you don’t need to control. Just go with it. Public relations is easy if you have good people to go with it.”