Ethical treatment of PR professionals…..
Given that our profession regularly suffers from the sub-standard work and ethics of a very small minority of shady “practitioners”, a strong professional code of ethics is vital.
So the news that the Global Alliance for Public Relations and Communication Management (Global Alliance), which represents national public relations associations around the globe, has announced that member organizations have agreed to standardize on a professional code of ethics by the end of 2005 is great news.
Here is the proposed wording.
This new work on ethics will supplement existing national codes and the existing international code of ethics known as the Code of Athens.