Training for the Internet….
Back in September I revisited the excellent Cluetrain Manifesto. Even in the post-Internet crash economy, the book has a lot of good lessons for all communicators.
My respect for the Cluetrain means that when some of the book’s authors come together and publish their thoughts on the Internet then I for one, sit down and read.
Doc Searls and David Weinberger have crafted World of Ends which looks at explaining in simple terms what the Internet is really about.
It’s a fantastic piece of reality and if your head is still spinning from my post about PR and the Internet, World of Ends makes a lot of sense.
Murphy's Law 