Day: March 10, 2003

Mon, 10 Mar 2003 19:22:42 GMT

Training for the Internet….        

Back in September I revisited the excellent Cluetrain Manifesto. Even in the post-Internet crash economy, the book has a lot of good lessons for all communicators.

My respect for the Cluetrain means that when some of the book’s authors come together and publish their thoughts on the Internet then I for one, sit down and read.

Doc Searls and David Weinberger have crafted World of Ends which looks at explaining in simple terms what the Internet is really about.

It’s a fantastic piece of reality and if your head is still spinning from my post about PR and the Internet, World of Ends makes a lot of sense.

Mon, 10 Mar 2003 19:11:44 GMT

Media buzz is buzzing….  

Deborah Branscum is back blogging regularly and it’s a recommended blog for anyone interested in some interesting views on the media world.

Whether or not you agree with Deborah’s point-of-view (and I do in most cases) it’s thought provoking stuff.

Among the more recent postings was reportage on the comments from a Fleishman-Hillard exec:

“Feed a Flack, Bomb Iraq sez PR Watch about this lovely little item from the fine folks at O’Dwyers: ” ‘Let’s have this damn war and get it over with it,’ said Doug Dowie, a senior vice president at the Fleishman-Hillard PR firm. Speaking at a Los Angeles meeting of the Public Relations Society of America, Dowie complained that uncertainty connected with the Iraq war has paralyzed client spending. ‘The sooner we get there the better off most of us are going to be,’ he predicted.” (subscribers only: http://www.odwyerpr.com/members/0303get_iraq_over_with.htm)”