Sound Analysts Relations Advice…..
I’ve mentioned the Knowledge Capital Group here before, they’re a Texas based firm that offers analyst relations services to both PR firms and PR clients. Their monthly newsletter AR Insider is well written and gives some excellent information and sound advice on dealing with industry analysts. This month looks at IDC and the top issues facing analyst relations in 2003.
Although they are in the business of selling Analyst Relations services and sometimes they overplay the role of AR :-), nonetheless their newsletter is very valuable to anyone working with analysts.
KCG are hosting two free webinars in March on �The AR response to the challenges facing the Industry Analyst Community�. The events take place on Tuesday, March 18th at 3:30 pm CST and Wednesday, March 19th at 11:00 am CST. For more information call or e-mail Stephen England at 512.334.5943.