More on marketing and blogs….
Further to the story yesterday on Dr. Pepper’s blog for its new drink, I found the firm behind the idea, Richards Interactive, who modestly bill themselves as “one of the top online strategy teams in the country.”
They run Project Blogger which aims to recruit bloggers who will agree to look at clients’ products. They highlight three areas for bloggers to remember:
- This isn�t advertising. We don�t give you big ads to run and pay you per viewer. We put our clients� product(s) in your hands and let you discuss it as you would anything else on your blog.
- We will not, repeat WILL NOT, tell you what to write. You�ve worked hard to build your site and audience. We�d be foolish to mess with something that works.
- We work hard to protect our clients. We won�t work with sites that continue to link to porn or other objectionable or offensive material. We realize that�s how many sites pay the bills. But while working on our project, we require that the content stay PG-13.
Sound like PR?
Murphy's Law 