Day: March 4, 2003

Films and that thing you do on the Web…..  

OK, OK this is my last post on blogging today as it’s a little like a writer writing about writing if you catch my drift.

While I was catching up on James Horton’s always readable PR Thoughts, I came across his post about a new independent film called “I Love Your Work” which has a blog to accompany the film’s production and keep fans informed.

As James points out, the fact that the blog has to be run through the director, producer and actors reduces some of it’s impact but still it’s a fantastic idea for communicating with your audience, feeding advance publicity and building interest.

More on marketing and blogs….    

Further to the story yesterday on Dr. Pepper’s blog for its new drink, I found the firm behind the idea, Richards Interactive, who modestly bill themselves as “one of the top online strategy teams in the country.”

They run Project Blogger which aims to recruit bloggers who will agree to look at clients’ products.  They highlight three areas for bloggers to remember:

1. This isn�t advertising. We don�t give you big ads to run and pay you per viewer. We put our clients� product(s) in your hands and let you discuss it as you would anything else on your blog.

2. We will not, repeat WILL NOT, tell you what to write. You�ve worked hard to build your site and audience. We�d be foolish to mess with something that works.

3. We work hard to protect our clients. We won�t work with sites that continue to link to porn or other objectionable or offensive material. We realize that�s how many sites pay the bills. But while working on our project, we require that the content stay PG-13. 

Sound like PR?