Murphy's Law

Tom Murphy

Archive for February 2003

Mon, 24 Feb 2003 14:23:20 GMT

Clear Public Relations objectives….

While many of us can sometimes be accused of not planning with clear objectives in mind, the US military is always clear on the objective.

James Wilkinson, spokesman for Central Command in Tampa, Florida is quoted in today’s International Herald Tribune:

“The goal of information warfare is to win without ever firing a shot.”

Sounds, specific, measurable, achievable, relevant and timely to me!

Written by Tom Murphy

February 24, 2003 at 3:23 pm

Posted in General

Mon, 24 Feb 2003 12:18:08 GMT

Is PR closing in on the weblog?….

I was catching up on some blog reading at the weekend, and in particular PR blogs.  Phil Gomes has a passionate and thoughtful piece on PR and Blogs (well it’s actually about the Google acquistion of Blogger) and how our industry is addressing blogs.

He believes that as a profession we fundamentally ignore new developments because we inherently don’t like rocking the boat and anything that might require serious brain power (and displace perfectly profitable existing activities) is to be avoided.

I think Phil makes some very valid points.  I have always said that PR people’s opinions on technology are similar to how a cat views water.  It knows it needs it for survival but that doesn’t mean it likes it.

Some companies (of course Microsoft is one of them) are attempting to influence, inform and educate notable “bloggers” but it would be true to say that the majority of the profession either don’t know about them or are waiting to see what transpires. Blogs (and online communication) remain a “technology” thing.

During a recent PR course I took a straw poll of the attendees. I asked how many people had heard of “blogs”.  The answer? Zero.

I think we have some way to go, but that doesn’t change my view that blogging provides a fantastic example of how online communication requires some different techniques and tactics than traditional channels whilst still remaining true to the basics of good communication.


On a related-matter, Jeff Walsh has a great piece on Blogging and Journalism. It suggests (in a very well reasoned manner) that Blogging is not about Journalism.  It seems to me that we PR people are very attached to the journalism banner, and while it will remain a vitally important element of PR, let me ask you this: How are you communicating with your customers, staff, prospects, suppliers, partners etc. online?

Written by Tom Murphy

February 24, 2003 at 1:18 pm

Posted in General

Fri, 21 Feb 2003 13:45:50 GMT

PR Promotion…. 

Ketchum have created a fantastic promotion around their work at CeBit 2003.  The German-based exhibition is the world’s largest technology exhibition – bar none.

Credit where it’s due Ketchum have done an excellent job.  Have a look at their CeBit site.

Written by Tom Murphy

February 21, 2003 at 2:45 pm

Posted in General

Fri, 21 Feb 2003 08:06:03 GMT

Post-Google Blogger…a sign of things to come?…

It seems this morning that a lot of Blogger sites are down.  Kevin Dugan‘s blog and SherpaBlog to name two are both down.

When you make a high profile acquisition, as Google have done, there is bound to be higher web traffic volume than before the news hits.  Did Blogger and Google make allowances? 

Blogger’s servers were never what you’d call swift, but now I believe the service is very very slow and with pages suddenly disapearing off the Internet, it’s not a perfect new start.

It’s a good example that PR in an online world covers every facet of an organization and not just the media. When you are planning a significant event you have to think through all the implications.

Here’s hoping Google give Blogger some new servers very quickly!

Written by Tom Murphy

February 21, 2003 at 9:06 am

Posted in General

Thu, 20 Feb 2003 13:31:27 GMT

PR news round-up….

Entrepreneur magazine includes a PR-related question this month.  The question asks how can someone justify the cost of PR and/or measure the ROI. The answer is provided by Al Lautenslager from a firm called Marketing Now. Have a read of it and let me know what you think of it!

For all those doomsayers out there, there are still some technology-related PR accounts up for pitch!  ChenPR has won the Kubi Software Inc. PR account according to the Boston Business Journal.  Kubi provide collaboratives e-mail products.

Whilst their country’s rugby team’s woes continue, Wales do have some good news on the PR front.  The country’s first PR firm launched, owned and run by women is now up and running. The firm, called Vibe already has clients on-board including the Wales Tourist Board, Caerphilly County Borough Council, Care Forum Wales and Hallmark Health-care.

Still in the UK, The Scotsman reports that a local PR and Marketing firm, Dynamic Group, are being reported to the Police fraud squad for non-payment of wages. 

Written by Tom Murphy

February 20, 2003 at 2:31 pm

Posted in General

Thu, 20 Feb 2003 13:09:01 GMT

Facing a difficult Public Relations situation?…. 

What you need is your own online Public Relations adviser.  Now, where could you find such a thing?

It’s OK, your search is over, AskDD (Mr. D. Davis) is a UK site that promises personal PR counseling, PR whitepapers and a PR knowledge bank. There are three levels of site membership, UK�30, UK�55 or UK�70, the higher the level the more questions you can ask DD and the larger the reduction on face to face consulting.

Mr. Davis has had a varied career as a journalist and PR man.  He’s previously worked for firms such as Edelman and Ranier Corporation.

CLARIFICATION: As you can see in the comments, David has been in touch to point out that “all questions are answered free of charge by me. The subscriptions are for people who want unlimited access to The Knowledge Bank and portfolio of PR industry white papers.” TM

Written by Tom Murphy

February 20, 2003 at 2:09 pm

Posted in General

Wed, 19 Feb 2003 07:03:41 GMT

The Scoop….   

The LexisNexis (the artist previously known as Press Access) Scoop newsletter is out.  They have some excellent stuff in there, from writing online to maximizing editorial calenders and valuable information on outlets like Ebony and the AP.

Written by Tom Murphy

February 19, 2003 at 8:03 am

Posted in General