Day: February 20, 2003

PR news round-up….

Entrepreneur magazine includes a PR-related question this month.  The question asks how can someone justify the cost of PR and/or measure the ROI. The answer is provided by Al Lautenslager from a firm called Marketing Now. Have a read of it and let me know what you think of it!

For all those doomsayers out there, there are still some technology-related PR accounts up for pitch!  ChenPR has won the Kubi Software Inc. PR account according to the Boston Business Journal.  Kubi provide collaboratives e-mail products.

Whilst their country’s rugby team’s woes continue, Wales do have some good news on the PR front.  The country’s first PR firm launched, owned and run by women is now up and running. The firm, called Vibe already has clients on-board including the Wales Tourist Board, Caerphilly County Borough Council, Care Forum Wales and Hallmark Health-care.

Still in the UK, The Scotsman reports that a local PR and Marketing firm, Dynamic Group, are being reported to the Police fraud squad for non-payment of wages. 

Facing a difficult Public Relations situation?…. 

What you need is your own online Public Relations adviser.  Now, where could you find such a thing?

It’s OK, your search is over, AskDD (Mr. D. Davis) is a UK site that promises personal PR counseling, PR whitepapers and a PR knowledge bank. There are three levels of site membership, UK�30, UK�55 or UK�70, the higher the level the more questions you can ask DD and the larger the reduction on face to face consulting.

Mr. Davis has had a varied career as a journalist and PR man.  He’s previously worked for firms such as Edelman and Ranier Corporation.

CLARIFICATION: As you can see in the comments, David has been in touch to point out that “all questions are answered free of charge by me. The subscriptions are for people who want unlimited access to The Knowledge Bank and portfolio of PR industry white papers.” TM