How PR can change behaviour…
Pressbox covers a recent announcement of a new PR article from Robert A. Kelly covering why Public Relations is a “power tool” for the 21st century. It primarily deals with how PR can change behaviors, you can read the full article here.
“Fortunately for all concerned, that success will spring from the fundamental premise of public relations: people act on their own perception of the facts, and those perceptions lead to behaviors about which something can be done.”
Murphy's Law 