Day: February 18, 2003

My brand is bigger than your brand…

First up, Interbrand (watch out for pop-ups and other irritating design effects) the UK brand agency has done a study on the most popular Internet brands.  According to 1,315 respondents, Google tops the poll with fifteen percent, followed by Apple on fourteen percent, Coke, Starbucks and Ikea.

Harris Interactive has released the results of their 2002 Corporate Reputation Survey and in a year of corporate scandals it makes interesting reading.  The top ten US companies according to the study are: Johnson & Johnson, Harley Davidson (New Entry), Coca Cola, UPS (Up from 15th last year), General Mills (New Entry), Maytag (Up from 9th), Eastman Kodak (New Entry), Home Depot (Up from 19th), Dell (Up from 13th) and 3M (Down from 5th). 

High profile fallers from last year’s study include Fedex, Microsoft, Intel, Disney, General Electric, Hewlett Packard an IBM. 

The full listing is here.

How PR can change behaviour…

Pressbox covers a recent announcement of a new PR article from Robert  A. Kelly covering why Public Relations is a “power tool” for the 21st century.  It primarily deals with how PR can change behaviors, you can read the full article here.

“Fortunately for all concerned, that success will spring from the fundamental premise of public relations: people act on their own perception of the facts, and those perceptions lead to behaviors about which something can be done.”