It must be newsletter week…..
No sooner had I finished my entry yesterday than a whole host of other newsletters arrived. One tip for anyone sending out these newsletters, make sure that you have a version available on your website. It’ll help your weblinks and it will also mean readers can use their browser rather than their e-mail client.
Vocus have published an article on PR and measurement of course you’d never guess from the article that they sell PR software that helps with measurement. [I sent an information request to Vocus via their website about a month ago and I still haven’t had a reply or an acknowledgement – I hope they start using their own software soon!]
MediaMap’s monthly treasure trove is also out this week. There’s a story on keeping a company’s news momentum going, there’s a primer on dealing with the media and and finally and article from a provider of online surveys on how online surveys can produce good PR (ahem)
Murphy's Law 