Day: February 7, 2003

PR Opinions Hiatus…. 

PR Opinions will be on a well earned break until Monday, February 17th 2003 when normal service will be resumed

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Remember the boy scouts….  

One thing we all know about the Internet is that it provides a research resource beyond anything  previously available.  This has serious implications for communicators in all fields.  If you want to appear credible, you must be sure of your sources.  Any innaccuracies will be quickly tackled on line.

The discovery that a significant amount of the UK’s dossier on Iraq came from a tweleve year old dissertation prepared by a college student, probably doesn’t inspire a lot of confidence in the rest of the document.

Further proof (if it were needed) that on the Internet you should always be prepared. More here.

It must be newsletter week…..

No sooner had I finished my entry yesterday than a whole host of other newsletters arrived. One tip for anyone sending out these newsletters, make sure that you have a version available on your website. It’ll help your weblinks and it will also mean readers can use their browser rather than their e-mail client.

Vocus have published an article on PR and measurement of course you’d never guess from the article that they sell PR software that helps with measurement.  [I sent an information request to Vocus via their website about a month ago and I still haven’t had a reply or an acknowledgement – I hope they start using their own software soon!]

MediaMap’s monthly treasure trove is also out this week.  There’s a story on keeping a company’s news momentum going, there’s a primer on dealing with the media and and finally and article from a provider of online surveys on how online surveys can produce good PR (ahem)

Worldwide weblogs….

Over the past eight months we’ve had a lot of feedback on this weblog from countries such as USA, Canada, Ireland, UK, Australia and South Africa. Now we have another country to add – Iran.

Hossein Emami hails from Tehran in Iran and has his own award winning PR weblog  dealing with topics such as e-PR, journalism and the media. Hossein points out that there are now four PR blogs in Iran (which by my count makes them only second to the USA!).

Hossein has also created a corporate blog for his employer, the EDBI Bank.

Another example of an Iranian blog is Prof. Y. Shokrkhah who lectures on communications and journalism.

So you see the PR blogging phenomenon is a distinctly global matter!