PR promotions…
There are an increasing number of well put together newsletters for PR (and related) agencies on their specific business areas. Fellow blogger Phil Gomes’ firm G2B Group and Ketchum immediately spring to mind. But there are others.
We’ve mentioned the Knowledge Capital Group before. They produce a very informative newsletter on ‘Analyst Relations‘ every month. It includes interesting and useful content. They sometimes push the AR agenda a little too hard but overall it’s a well crafted newsletter that a lot of effort has been put into. This month’s includes an interview with the CEO at AMR, a profile of Yankee Group and much more.
[As an aside, one interesting news story they have is that Gartner has changed the head of Vendor Relations. Amen to that. I have never dealt with a more difficult process for setting up appointments in my life. KCG don’t agree with me but… have you any problems with Gartner’s vendor relations function or is it just me?]
PR firm, Environics’ newsletter also arrived overnight. They’ve an interesting review of 2002 from a Tech PR point of view and a review of the now ubiquitous “The Fall of Advertising and the Rise of PR”. There’s also some case studies and a look at how a local link can help when pitching your wares in Canada.
Murphy's Law 