Did you send that e-mail?…
I’ve posted before about care when using e-mail. It’s generally accepted that if you are communicating sensitive news, try face-to-face, but if you have to use e-mail, make sure you write it with external audiences in mind. In other words, think InternalMemos.com!
A blog I read this morning brought this to mind. Many of us are required to follow up with journalists on stories they’ve written which either show our client/employer in a bad light or contain innaccuracies. While we are all well versed in writing said correspondence, stop and think.
Maybe it would be better to try and call them. At the very least make real sure that you are careful when writing an e-mail to a journalist.
Sean Gallagher is the technology editor for Baseline. On his blog this week he posted an e-mail he received from Sun Microsystem’s PR team on an article he wrote in the January issue. He describes it as a “PR love note”.
The note is fine, it communicates Sun’s point of view forcefully. But have a read of it and review that e-mail you’ve written before you hit “send”.
Murphy's Law 