Day: February 6, 2003

Thu, 06 Feb 2003 11:58:18 GMT

PR promotions…

There are an increasing number of well put together newsletters for PR (and related) agencies on their specific business areas.  Fellow blogger Phil Gomes’ firm  G2B Group and Ketchum immediately spring to mind.  But there are others.

We’ve mentioned the Knowledge Capital Group before.  They produce a very informative newsletter on ‘Analyst Relations‘ every month.  It includes interesting and useful content. They sometimes push the AR agenda a little too hard but overall it’s a well crafted newsletter that a lot of effort has been put into. This month’s includes an interview with the CEO at AMR, a profile of Yankee Group and much more.

[As an aside, one interesting news story they have is that Gartner has changed the head of Vendor Relations.  Amen to that. I have never dealt with a more difficult process for setting up appointments in my life. KCG don’t agree with me but… have you any problems with Gartner’s vendor relations function or is it just me?]

PR firm, Environics’ newsletter also arrived overnight.  They’ve an interesting review of 2002 from a Tech PR point of view and a review of the now ubiquitous “The Fall of Advertising and the Rise of PR”. There’s also some case studies and a look at how a local link can help when pitching your wares in Canada.

Thu, 06 Feb 2003 08:32:26 GMT

Did you send that e-mail?…

I’ve posted before about care when using e-mail.  It’s generally accepted that if you are communicating sensitive news, try face-to-face, but if you have to use e-mail, make sure you write it with external audiences in mind. In other words, think InternalMemos.com!

A blog I read this morning brought this to mind.  Many of us are required to follow up with journalists on stories they’ve written which either show our client/employer in a bad light or contain innaccuracies.  While we are all well versed in writing said correspondence, stop and think.

Maybe it would be better to try and call them.  At the very least make real sure that you are careful when writing an e-mail to a journalist.

Sean Gallagher is the technology editor for Baseline.  On his blog this week he posted an e-mail he received from Sun Microsystem’s PR team on an article he wrote in the January issue.  He describes it as a “PR love note”.

The note is fine, it communicates Sun’s point of view forcefully.  But have a read of it and review that e-mail you’ve written before you hit “send”.