Day: February 4, 2003

Forta Patchie, the bronks* – and the inside story on Google… 

The Boston Globe magazine has a great feature on Google.  It includes an inside look at the company, how Google is changing our browsing habits and how our past can continue to haunt us with people we have never met.  It’s a wonderful article.

*”Forta Patchie” was one of the search terms that was displated when Neil Swidey, who wrote the feature, was in Google’s reception where a large screen shows all the latest searches, live. And before you check, there are no hits returned!

PR news round-up….

A new book called “The Influentials” aims to show the best means to identify and target early influencers.  According to the book blurb, “One American in ten tells the other nine how to vote, where to eat, and what to buy”.  The book gets a good, if short mention in the Washington Post. To be fair to Burson Marsteller I should point out that they’ve had their “e-fluentials” running for quite some time.

California PR firm FutureWorks has announced they are opening a new division to focus on PR for wineries and gourmet food.  PR expansion is good news. However, their Flash-rich site is a much deserved latest addition to the Hall of Shame!

The Seattle Times has more on yesterday’s story from the Holmes Report on that e-mailed internal memo. (Ouch!)

The New Jersey News has a story on how Public Relations will be the key battle ground for doctors and lawyers in their opposition to the growing number of malpractice suits.

Karlin Lillington has a link to the New York Times who reveal that Key3Media, the organizer of Comdex and JavaOne is seeking bankruptcy.

Not strictly PR-related, according to this story in ZDNet, software companies are increasingly using blogs to encourage feedback and ideas from customers in the development process.