Day: January 29, 2003

THE AUTHOR OF “THE DEATH OF SPIN“, George Pitcher has an article on Corner Bar PR discussing how good public relations can’t substitute good business practice.

PR WEEK HAS AN INTERESTING story on the current health of technology trade shows.

BURSON-MARSTELLER HAS BEEN appointed as the agency of record for Stellar Internet Monitoring – whose products monitor the “misuse” of a firm’s Internet resources. ahem.

KETCHUM AND DDB (Omnicom siblings) have merged their French operations.

BROADGATE CONSULTANTS A NY BASED corporate communications firm has joined up with the global PR firm network Public Relations Organizations International.

THE PR MAESTRO AT leading UK football club, Manchester United, is grilled by the public online!

If you’ve any PR news or views let me know.

Can anyone spot the similarities between two Public Relations announcements (1, 2) made for two clients by the same PR firm? I’ll grant you there are some differences. 🙂

A colleague yesterday pointed out that weblogs will never become mainstream until people forget about how they work and what they offer and just use them. His analogy was the telephone and I thought he’s absolutely right.

However, given that weblogs have barely leaked outside the global community of technology enthusiasts we probably still have some way to go. Last week during a course I was giving to non-technology people, I polled attendees on who had heard of or used weblogs or blogs and the answer was 0.00%.

Now granted this isn’t a scientific study, but weblogs aren’t prime time…. yet.

There are signs they are getting there however. The Register has a story today on a guy in Washington who was fired for his blog. There’s proof, if it was required, that weblogs are growing in importance!