I just received the latest installment of Ketchum’s “Perspectives” newsletter.
Some interesting opinions in there. A roundtable on what’s coming up for communications came up with the following areas:
– On the legal front, the worldwide ripple effect of corporate scandals and the election of Republican majorities in both houses of Congress explain the fresh interest in litigation and proposed legislation affecting it.
– Market research climbs in value as a persistently weak economy forces companies to demand a return on their investment in communications.
– Interest in multicultural marketing is propelled by the population strides that Hispanics, Asians and other minority groups have made in many countries, especially the U.S.
– The outlook for the media remains of paramount interest to all public relations practitioners, across all specialties.
Murphy's Law 