Welcome to a new week. To kick off, here’s a professional dilemma.
You work in an agency, you have a long standing client, very run-of-the-mill, a relatively small business but profitable business. They’ve been a happy client for a long time – and you’re happy to have them as a client.
However, one day all hell breaks loose. The owners are arrested on child pornography charges. As their PR consultant they turn to you for support. PR support. You find out the charges are correct, your client is guilty. Do you persevere or do you walk away?
What do you do? This mirrors a recent case where the PR in question did defend their client in the court of public perception, I’m don’t think I would.