Day: January 17, 2003

This is according to the Patrick Marketing Group’s study on Marketers’ Outlook for 2003.

Based on responses from 400 marketers across a wide range of industries during December, the study finds that:
1) Generating leads is the #1 priority for Marketing in 2003
2) The biggest trend affecting Marketing is lower budgets (closely followed by Internet Marketing)
3) The major Marketing-related challenge is the poor economy
4) And responsdents feel PR is the most effective tool for branding (closely followed by print advertising)

What are your biggest challenges for 2003? Let me know…

MarketingSherpa interviews the new Editor-in-Chief at Inc Magazine John Koten who has some interesting views on what makes a good press room and some tips on pitching stories to Inc.