Brendan O’Neill has an excellent piece on Spiked about how blogs are not going to change the face of journalism. It’s a well written piece and makes very valid points.
I don’t believe that blogs will change the entire media business, they are rather another piece of the jig-saw – not the whole picture…. Blogs are another line in our to-do lists…so to speak.
Having said that, certain blogs provide widspread exposure to online users and they need to be monitored and targeted by practitioners. Interesting to see that Jupiter Research now has blogs from its analysts online.
Murphy's Law 