It’s clear that the Internet is maturing (thank God). In the aftermath of the hyped dot.bomb ‘entrepreneurs’ and their over the top visions of a world where no one gets dressed, but instead just surfs from their bedroom we have a global infrastructure which is currently connecting over 500 million users.
Now it’s all settled down, how is the Internet affecting journalism? Well just as radio didn’t kill print and TV didn’t kill radio, Internet is taking it’s place alongside the other traditional media outlets – but with a difference. The Internet is allowing journalists to become more interactive.
Without doubt Dan Gillmor at the San Jose Mercury News is the leading thinker on how the Internet is changing his profession. His latest installment “Here comes we media” is published in this month’s Columbia Journalism Review.
Have a read and have a think as to how PR fits in this new media landscape.
Murphy's Law 