We all know that there is very little free PR-related content on the Web (yes I know I’m cheap) as many of the best sources have moved to a subscription model – and good luck to them.
So it’s great to find a regular rich source of PR opinions (sic).
Mediamap the online media database firm, through their ExpertPR site consistently publish well-written PR opinions pieces every month. And this month is no exception.
First up, the folks at Birnbach communications provide some predictions for 2003 across a wide range of areas including the economy, security, healthcare and the media amongst others
The guys at RLM PR provide a wry view of the off-beat news during 2002. My favorite quote from their article is from a spokesperson at Nintendo:
�Computer games don’t affect kids; I mean if Pac-Man affected us as kids, we’d all be running around in darkened rooms, munching magic pills and listening to repetitive electronic music.�
Meanwhile, Claudia Sawyer takes a look at what happened to the newspaper business in 2002 – not a pleasant sight!
Sue Duris at M4 communications gives some tips on building successful media relations plans
And finally, Mediamap include a very interesting range of views on 2002 and a host of predictions on what’s going to happen to PR in 2003 from some of your PR brethren.
In the spirit of not asking what your industry can do for you, etc. etc. why not get in touch with Mediamap and offer some of your own opinions – you know you want to!
Murphy's Law 