A growing number of people are using RSS readers to read weblogs. In effect the reader brings the latest stories from any weblog you subscribe to into an e-mail type application where you can read them without having to browse from site to site!
PR Opinions has had a RSS feed for a couple of weeks and it has been working nicely. If you’d like to subscribe to the feed, point your newsreader at:
http://tmurphy.blogspot.com/rss/tmurphy.xml
Technology Marketing has a story today on HP’s final choice for their global PR roster.
Following IBM’s moves last year, HP have chosen three agencies to run their PR campaigns globally. The lucky three are Burson-Marsteller (Enterprise Systems Group and HP Services), Hill & Knowlton (Personal Systems Group), and Porter Novelli (Imaging and Printing Group).
Richard Bailey points to a new study from the Interactive Bureau London on the effectiveness of web sites of the top 100 public companies on the UK stock exchange.
The study found that while overall the web sites had improved over last year, twenty percent of the companies didn’t explain what they do on their front page and listen to this, nearly FIFTY percent do not identify a section on their web site for the media….. scary stuff…
Murphy's Law 