PR Week has an interesting lead this week on what’s in store for 2003 – predictions from some industry luminaries.
Challenges for 2003 include better understanding clients’ pain, ethics and accountability, getting clients to pay for value, diversity, shrinking budgets, managing public scrutiny, working with alternative media, demonstrating PR’s deliverables, demonstrating value, ‘relevant’ media relations, strategic counsel and last but not least credibility and ethics.
There’s a lot more in the article itself. Have a read.
OK something completely unrelated. Marketers aren’t traditionally the most technically proficient of professions. However if someone warns you that you’ve published your confidential account login and password information on your website, it’s normally a good indication that something’s amiss.
According to a story in Wired, advertising agency Carmichael Lynch [BIG Flash alert] posted those details on their jobs page and although warned by a visitor to the site in June took no action until December. According to the firm there is no sign that anyone did try and use the password though if they had they would have had access to internal documents and client databases belonging to a number of clients including Porsche.
It’s a good reminder to us all that security is vitally important and while accidents happen it’s essential they’re addressed fast!
Murphy's Law 