Contradicting the recent spate of positive PR studies, research from Silicon Valley PR firm, McKie Headstrom has found that PR spend in the Valley is down and won’t improve in 2003. On the bright side respondents reported increased coverage and eighty nine percent of respondents said they were satisfied or very satisfied with the return on their PR investment.
There are in-depth reports on the study in Technology Marketing and O’Dwyer’s PR Newsletter. You can request a free copy of the study directly from McKie Headstrom.
Murphy's Law 