So Microsoft is working with bloggers and gaining a competitive advantage. It’s legitimate and rewards their innovative marketing. But then they go and undo all that good work with sloppy, unimaginative and ill-advised tactics.
Apple�s Switch campaign � which I think is quite compelling advertising � is obviously annoying Microsoft.
And as I discussed last week, when companies feel threatened they do the oddest things.
In this case Microsoft initiated their own “Switch” campaign – but of course this time it detailed Mac users who had switched to Windows.
One problem, they weren�t real users, they were Microsofties � using stock photography trying to pretend they were real people. Doh!
If the Internet has taught us anything, it has taught us that manufacturing untruths is a very very dangerous business.
Of course at the first sniff of trouble (They were rumbled on Slashdot) Microsoft removed the page, but the wonderful Google has cached it and Dave Winer has a screen shot!!
Murphy's Law 
