Microsoft is one of the most effective product marketing organizations on the planet. Full stop.
While it’s corporate marketing and public affairs activities can sometime err on the wrong side of agressive, their product PR machine is astonishingly effective. They monitor blogs in all their target markets and have a full proactive outreach program to the bloggers. Nick Denton points out just how fast Microsoft are.
Mitch Ratcliffe raises concerns that Microsoft will be able to exert undue influence on bloggers who don’t have the training to cut through the noise.
Doc Searls gives his, always readable, tuppence on the matter.
Murphy's Law 