I read on the pages of O�Dwyer�s that Mediamap will no longer be using Bacon�s database and will instead replace it with its own media database.
Now you would think that for something this fundamental to their business that Mediamap would take a couple of minutes to inform their customers, wouldn�t you?
According to some colleagues who use the service, Mediamap haven�t said a word. These same customers were also disgruntled at Mediamap�s complete lack of communication over their new Performa product (a CRM for press relations) it seems that the only information on Performa has also been found in the trade pages, whilst the company has made little or no effort to brief paying customers.
No doubt they�ll be flabbergasted when subscribers leave their service. As I’m sure we’re all sick pointing out… a little communication is a good thing.
Murphy's Law 