Thu, 03 Oct 2002 17:54:16 GMT

Following the Thomas L. Harris study that found PR budgets climbing again, the Patrick Marketing Group have also released favorable research. According to their survey on marketing budgets (which interviewed 250 executives) the number one sales & marketing action to be implemented in the next twelve months is PR, followed by direct mail, e-marketing, tradeshows and advertising. 71 percent of those surveyed quoted PR. In other findings, 49 percent of respondents expected their marketing budgets to be bigger in 2003. So it’s not all bad news 🙂