Day: October 3, 2002

Following the Thomas L. Harris study that found PR budgets climbing again, the Patrick Marketing Group have also released favorable research. According to their survey on marketing budgets (which interviewed 250 executives) the number one sales & marketing action to be implemented in the next twelve months is PR, followed by direct mail, e-marketing, tradeshows and advertising. 71 percent of those surveyed quoted PR. In other findings, 49 percent of respondents expected their marketing budgets to be bigger in 2003. So it’s not all bad news 🙂

Over the past couple of days there have been interviews published with two of the PR industry’s luminaries. First last Monday, the Chicago Sun-Times talks with Dan Edelman about the changing face of Public Relations and then today Harold Burson talks to The Commercial Appeal in Memphis about the need for corporate conscience.