Murphy's Law

Tom Murphy

Archive for September 2002

Fri, 20 Sep 2002 13:51:05 GMT

Unspamming yourself…
If you put your e-mail address at the end of a press release, or if you are on mailing lists or have your contact details on a web site, you are, no doubt, getting spammed.

There’s nothing worse than coming into the office and spending half and hour adding another fifty addresses to your junk filter. At the same time you have to be careful, because as a communicator, any legitimate e-mail is important.

What are you to do? I’ve found Cloudmark and although not perfect, I have to say I am impressed by it. It’s easy to use, free (so far!), and has already caught all my existing spam and is very good at catching new spams as they arrive.

It works by monitoring the spams you are getting and matching those with the spam lists of other users. So without doing anything you are getting an always up-to-date spam net.

You can download it for free from the Cloudmark web site.

Written by Tom Murphy

September 20, 2002 at 2:51 pm

Posted in General

Fri, 20 Sep 2002 09:58:09 GMT

Different strokes for different folks..
If you ever wanted a graphical illustration of the diversity of the PR business, then the latest issue of the New Yorker is just for you. “This is going to be big” is a feature on Hollywood’s PR mavens. It’s an intriguing insight into a world of PR that doesn’t come close to the work and challenges I face every day – but it’s all the more interesting because of it, and you might even pick up something useful from it. It’s not available online, and it’s in the current issue (September 23, 2002). Recommended >

Written by Tom Murphy

September 20, 2002 at 10:58 am

Posted in General

Wed, 18 Sep 2002 12:39:52 GMT

Audio Blogging….
It had to happen, Jeremy Allaire of Macromedia fame, tests Blogs you can hear.

Written by Tom Murphy

September 18, 2002 at 1:39 pm

Posted in General

Wed, 18 Sep 2002 12:37:00 GMT

Putting news on the wire…
How many of us have spent a lot of time evaluating the different newswires. Selection normally comes down to personal preference as the differences on the surface are hard to spot. Jon Boroshok takes a look at the different newswire services and wonders does it matter?

Written by Tom Murphy

September 18, 2002 at 1:37 pm

Posted in General

Wed, 18 Sep 2002 07:14:22 GMT

Care and feeding instructions….
“Like it or not, we need each other. You need us to cover the products you’re responsible for, whether they’re your own creations or you work for a public relations firm responsible for getting coverage for your company’s products. We need information from you in order to get our stories done.”

For anyone working with the media who hasn’t seen the Internet Press Guild’s guide to “The Care and Feeding of the Press” it’s definitely worth a read.

Written by Tom Murphy

September 18, 2002 at 8:14 am

Posted in General

Wed, 18 Sep 2002 07:10:30 GMT

Flash Hall of Shame #21…Dogmatic
Words fail me

Written by Tom Murphy

September 18, 2002 at 8:10 am

Posted in General

Wed, 18 Sep 2002 07:04:39 GMT

A time to stop and face the (shower) curtain….
Although far and few between, there are some occasions when a PR professional has to stop and evaluate is there any point fighting what is inevitably a losing battle. After all there are only so many times you can defend the indefensible.

I think PR representatives for former Tyco Chairman L. Dennis Kozlowski must feel they are looking down the barrel of a gun. Dennis’ personal expenses are no laughing matter – $6,000 for a shower curtain, $2,200 for a wastebasket, $1,650 for a (paper) notebook, a $17,100 traveling toilette box, a $445 pin cushion, $5,960 for sheets and the piece de resistance $1m of company funds for his wife’s birthday in Sardinia…. [more]

Written by Tom Murphy

September 18, 2002 at 8:04 am

Posted in General