Day: September 30, 2002

PR Industry…errr…enjoys robust growth?
Amidst the doom and gloom surrounding the PR business in the current downturn, here’s some research that bucks the trends.

The tenth annual Thomas L. Harris/Impulse Research PR Client Survey which surveyed 1,540 participants across twenty four industries found internal PR budgets up twenty four percent, whilst budget for external agencies grew nineteen percent.

Other good news is that internal PR owners satisfaction with their agency is up five percent.

A very interesting and IMHO worrying statistic is that spending on Internet communications is down from thirteen percent in 2000 to five percent.

Finally the top read industry publications are PRWeek, Advertising Age, ADWEEK, O’Dwyer’s Newsletter and PR Strategist. [Comments]

The ultimate press release…..
Now there are some basic requirements from a press release. I’m sure you know them. The “When, Who, How, What and Where’ yardstick is always a useful place to start. But not everyone follows these guidelines. Oh no. For some people keeping the news a mystery is what’s important.

On Friday I happened upon one of the best examples of “confusion” as news. The press release in question was issued by Corum Group and it’s definetely worth a read, in the same way you are tempted to glance at the wreckage of an accident on the other side of the road…and don’t forget to check the quote…it’s a masterpiece.