Day: September 20, 2002

Unspamming yourself…
If you put your e-mail address at the end of a press release, or if you are on mailing lists or have your contact details on a web site, you are, no doubt, getting spammed.

There’s nothing worse than coming into the office and spending half and hour adding another fifty addresses to your junk filter. At the same time you have to be careful, because as a communicator, any legitimate e-mail is important.

What are you to do? I’ve found Cloudmark and although not perfect, I have to say I am impressed by it. It’s easy to use, free (so far!), and has already caught all my existing spam and is very good at catching new spams as they arrive.

It works by monitoring the spams you are getting and matching those with the spam lists of other users. So without doing anything you are getting an always up-to-date spam net.

You can download it for free from the Cloudmark web site.

Different strokes for different folks..
If you ever wanted a graphical illustration of the diversity of the PR business, then the latest issue of the New Yorker is just for you. “This is going to be big” is a feature on Hollywood’s PR mavens. It’s an intriguing insight into a world of PR that doesn’t come close to the work and challenges I face every day – but it’s all the more interesting because of it, and you might even pick up something useful from it. It’s not available online, and it’s in the current issue (September 23, 2002). Recommended >