Care and feeding instructions….
“Like it or not, we need each other. You need us to cover the products you’re responsible for, whether they’re your own creations or you work for a public relations firm responsible for getting coverage for your company’s products. We need information from you in order to get our stories done.”
For anyone working with the media who hasn’t seen the Internet Press Guild’s guide to “The Care and Feeding of the Press” it’s definitely worth a read.
Murphy's Law 