Day: September 18, 2002

Audio Blogging….
It had to happen, Jeremy Allaire of Macromedia fame, tests Blogs you can hear.

Putting news on the wire…
How many of us have spent a lot of time evaluating the different newswires. Selection normally comes down to personal preference as the differences on the surface are hard to spot. Jon Boroshok takes a look at the different newswire services and wonders does it matter?

Care and feeding instructions….
“Like it or not, we need each other. You need us to cover the products you’re responsible for, whether they’re your own creations or you work for a public relations firm responsible for getting coverage for your company’s products. We need information from you in order to get our stories done.”

For anyone working with the media who hasn’t seen the Internet Press Guild’s guide to “The Care and Feeding of the Press” it’s definitely worth a read.

Flash Hall of Shame #21…Dogmatic
Words fail me

A time to stop and face the (shower) curtain….
Although far and few between, there are some occasions when a PR professional has to stop and evaluate is there any point fighting what is inevitably a losing battle. After all there are only so many times you can defend the indefensible.

I think PR representatives for former Tyco Chairman L. Dennis Kozlowski must feel they are looking down the barrel of a gun. Dennis’ personal expenses are no laughing matter – $6,000 for a shower curtain, $2,200 for a wastebasket, $1,650 for a (paper) notebook, a $17,100 traveling toilette box, a $445 pin cushion, $5,960 for sheets and the piece de resistance $1m of company funds for his wife’s birthday in Sardinia…. [more]