Searching for solace…
The reality of life online, and something that affects most PR people, is that the greatest source of web traffic (globally) for most web sites comes from Google. Although there are always exceptions, Google reigns the search engine world.
Of course we shouldn’t lose sight of the reason why Google is #1 – simply it’s fast, it’s easy and it’s accurate.
As with all market leaders, not everyone agrees that Google’s leadership position is such as good idea and Google has achieved the highest possible compliment – their own NGO! Google Watch’s mission is to “look at how Google’s monopoly…”. They have released their policy document: “PageRank: Google’s Original Sin“.
Doc Searls doesn’t buy the argument and IMHO until something better comes along I’d agree with Doc. If you need to find something in a hurry Google is the best means of filtering the Web. And of course you can do it by e-mail 🙂
Murphy's Law 