The poor misunderstood press release….
It seems that everyone has decided that the poor unloved press release needs a good kicking. This is the latest rant from MarketingProfs. But while this article is billed as ‘standing up against the press release’ it’s not, it’s an article about the need for a rounded Public Relations program. That is good, but the press release is not the source of all evil.
I don’t mean to teach anyone to suck eggs but surely this is common sense to everyone and has very little to do with the usefulness of otherwise of a press release?
Of course PR is more than press releases. Of course spamming press releases with no news content is bad. But please don’t forget that today we live in a multi-dimensional media environment. A well written, targeted and relevant press release still has a lot of value to offer – not on its own – but as part of a program.
Smearing the press release is wrong. It’s a PR tool that sits alongside a wide variety of other tools that are valuable when used correctly. All this anti-press release stuff I’m reading recently is a little OTT. Watch the baby there….
Murphy's Law 