Day: June 12, 2002

UK PR Firms in Financial Danger…It seems the continued slow economic recovery is hitting UK PR firms. In a study by Plimsoll Publishing to be released next month one in five UK PR agencies are in danger of closing (based on sales growth, trading stability, profitability, working capital and liquidity) The survey covers 400 UK PR firms and 163 have a financial rating of ‘caution’. More at PR Week.

Regis McKenna: CIO as a Marketeer…Interesting piece from Regis McKenna in Optimize magazine on the CIO’s importance in delivering technology that assists the marketing effort with customers across all departments.