What does your boss think is key to reputation?
Hill & Knowlton along with Chief Executive Magazine and Harris Interactive have produced a report that looks at what CEO’s believe affects their organization’s reputation.
In a survey of 557 executives, the report found that:
42% believe unethical behaviour adversely affects reputation
49% believe negative print and broadcast affect reputation
13% quote rumors on the Internet
36% say disasters
and 35% litigation
Read more on the report here.
Murphy's Law 