PR reading for the weekend – July 15, 2011

David Reich has a post about a survey that asked what PR people don’t like about PR. Topping the list is ‘cold calling’.  OK I can understand that.  But what was second on the list? What was the second greatest thing that PR people don’t like about PR?  Apparently it’s having their press releases heavily edited. Seriously? We PR folks are precious creatures aren’t we? My first press release was so heavily edited that you actually couldn’t see the original words.  The funny thing is that it was such a disgrace I actually kept it.  When I moved to Seattle I found it when I was packing up my home office.  I scanned it, but nearly twenty years on I still won’t share it, I’d be mortified.


Judy Gombita has an interesting interview with Arthur Yann, vice president of Public Relations for the PRSA. When asked about what he finds professionally frustrating he answered:

I recently wrote about one of my biggest frustrations for the PRBreakfastClub blog. And that is, the number of self-proclaimed experts on Twitter and other social media platforms.  I mean who or what qualifies so many opinions? On what basis in fact are many statements made? Do these industry “observers” actually know anything about what it is they’re commenting about? Have they read and do they understand what they’re re-tweeting, given the third-party perception is that they’re endorsing the content?

Now there’s a man after my own heart. Amen.


Heather Yaxley has a post that suggests that journalists and PR practitioners should never be friends. I don’t agree. I’ve worked in this business for nearly twenty years and I’m lucky to count a number of journalists – both in Europe and the United States – as friends – all of whom I’ve met through my work. I don’t buy the Tiger analogy (read the post). As a professional there’s a church and state relationship. If there’s mutual respect and professionalism there’s rarely a problem, if you don’t have either then I’d suggest you’re not friends.

On the PR Conversations site, Heather has an interview with the wonderful Richard Bailey who describes the current state of Public Relations as:

It’s exciting. Public relations is universally needed but widely misunderstood and derided. It’s needed more than ever because of the disruptive power of digital communications, yet is also under threat because of the convergence of communications disciplines.



You may have seen this already, but via the Lois Paul & Partners Beyond the Hype blog the fantastic Jon Stewart take on the News of the World scandal (not sure if this is available outside the U.S.)…. and personally I think Hugh Grant deserves a lot of credit.



Finally, I enjoyed reading The Atlantic’s “14 Biggest Ideas of the Year” – hat tip to Piaras Kelly.


Have a nice weekend…

The Personal Press Release

Paul Simms offers his own take on the “Personal Press Release” in The New Yorker:

Tim Williams, a member of the company in varying capacities for five years, has been promoted to Best Friend, and he will report directly to Kerner in all friendship-related matters.

“Tim has proved himself to be a solid guy who’s always up for whatever,” Kerner says. “During the past five years, I’ve watched him excel in every position he’s occupied. From Mere Acquaintance to Periodic Dinner Companion to Frequent Midweek Business-Lunch Cohort, Tim has consistently shown himself to be just the kind of person we’re looking for in a Best Friend.