Tom Murphy – Murphy's Law

Tom Murphy blogging about PR and other things since 2002…

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Let’s get back to real PR for a moment…

January 25th, 2007 · 4 Comments · Public Relations

  • Keith Jackson points to an article by Ingrid Jackson (relation? no relation? undisclosed) that looks at communications around a real-world merger. Definetely worth a read.

The communications fundamentals during a merger revolve around stakeholder buy-in. But the communications requirement is much broader than this. It includes stakeholder analysis, issue identification, key messages, strategic and action planning, coordinating external and internal communications, project management, and responding tactically to often rapidly changing circumstances.

 

  • Richard Bailey ponders the issue of how do we capture the essence of PR.  He comes up with the terms Ideas Management.  I’ve always maintained that one of major issues facing PR’s image is the diversity of the profession (yes contrary to some discussion elsewhere I do consider myself a professional with a profession). It’s a tough one.

 

  • Edelman have released the findings of their Trust Barometer. OK let me be a little naughty here.  I don’t like to “social media release” – I much prefer the traditional format.  Sorry, I know I’m showing my age, maybe this is just a bad example but I much prefer the introductory paragraph that we all slaved over for hours and hours and framed the news. I know badly written releases are bad, but….

 

  • Morgan McLintic has been interviewed by Bulldog Reporter.  This item just about scrapes into this post about real PR due to all the Second Life references :-) .

 

  • Chris Anderson ponders the effect on the “Long Tail” on PR. Brian Solis adds his two cents. This is something I’ve written about before (here) I think it’s going to be increasingly important for companies in the long run, the challenge facing PR is how do you pitch a “Long Tail” service? I don’t agree with Mr. Anderson’s assertion of PR moving from external to internal relations because that’s making the assumption that blogs become the single point of communication for everyone – nah…

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4 Comments so far ↓

  • Stuart Bruce

    The social media news release doesn’t have to be bullet points. I hate bullet points and if they are so damned good then why don’t all the social media evangalists write their blogs in bullet points.

    What I like about social media news releases is the ‘news release +’ element. I’ll do a traditional release, but it will have all the tags, digg, de.lici.us stuff, and come with a selection of quotes (including audio and video clips), photos, graphics etc.

    Only problem is that’s nothing new. Apart from the tag bit I did all that back in the early 90s, without even realising it was innovative, just seemed sensible to me.

  • Tom Murphy

    LOL Stuart.

    Yes I agree with you. A little common sense brings you a long way!

    TM

  • PR2.0

    DonÂ’t Kill the Press Release, Shoot the Messenger…

    The idea behind the new media release is to improve the foundation, content, and relevance of information and distribute it in a way that allows journalists, bloggers and even “people” to read, use, and share the information – in concert with other f…

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