As a communications profession we all (I hope) invest a lot of time and energy thinking about effective communications and how best to reach and engage with audiences.
While traditional media remains incredibly important, there’s clearly a lot of focus on how social media is also impacting communications. So what about mobile?
The “Did you know” video below is an update from XPLANE (an “information design consultancy”) in collaboration with the Economist for their Media Convergance conference in October.
It’s similar to many of the other “size/impact of social media” videos you’ve seen, but it’s updated and focuses more on mobile.
So how are you thinking of fitting mobile into your plans?