From a work perspective, one of my major current projects is our global student competition – the Imagine Cup.
It’s a global student technology competition, which challenges students to use technology to solve many of the world’s toughest problems – namely the United Nations’ Millennium Development Goals.
This year over 300,000 students from every corner of the world registered to compete and after local and regional competitions, 400 students will be travelling to Cairo next week for the world finals which take place from July 3-7, 2009.
It’s an incredibly interesting PR program and with our opening ceremony taking place at the Citadel and the closing ceremony taking place at the Pyramids, it’s got to be one of the most stunning PR backdrops of the year
We’re doing a lot of work with both traditional and social media and you can follow the competition online via:
Each year during the closing ceremony we announce the venue for the next year’s finals. To give you a flavor of what’s ahead in Cairo here’s the video from last year in Paris.
So if you’re in Cairo during the 3rd to the 7th of July give me a shout though I imagine I’ll be pretty busy…